It seems that spending on e-mail, social-media marketing is highly expected to rise with the constant evolving revolution of the internet.
74.1% of businesses intend to increase spending on e-mail with a 68.3% will add to social media, and 79.6% will be avoiding television advertising with a wiping 72.7% not participating in radio ads.
Advertising is an important part of business but spending sometimes can be a waste or is it? Relate your advertising to your business and you may win the battle.
If you want to be popular choose radio, if you want to conserve money and slowly merge into the market use a cheap old school style of marketing like newspapers and bill board ads.
It depends on your message and budget. The key is to be smart when advertising and examine your market.
Reference Small Business Trends 11/19
