Paul Orfalea’s partnership strategy dilemma and the regrouping power of Kinko’s

At the age of 22 Paul Orfalea borrowed money to start a copying service near the University of California, Santa Barbara. Paul operated his business in a very small store, a store so small that he had to roll his coping machine out of the room onto the sidewalk. Kinko’s soon grew with almost 815 stores with partnership spanning to 130. Paul adopted the name Kinko’s because of his reddish curly hair. The fact that Paul faced partnership problems because many companies held the name but did not match forced the driving forces to regroup and come up with a corporate structure. Paul’s first methods of using partnerships that were not uniform almost got the company in trouble but with the regrouping of his team of business leaders he was determined to get it right. Kinko’s used the corporate structure to advance their future potiential in the market. The fact remains that regrouping and changing to a more favorable strategy can make a big difference in the building structure of many companies. Paul found something that worked.

Reference: Bovee Thill.2006. Business in Action. Pearson. Chapter 4. Pg. 91

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