Sales managers are the coach of any sales team. Compared to the coach of a sports team a sales manager must direct their players to get accounts. This competitive environment is relative to one sales team verses the other sales team. The objective for the manager in the decision making is to coach his or her sales team to compete and operate their accounts on a day to day basis. The strategy is professionalism, prompt and secure decisions as your team runs the sales floor.
Reference: William L. Cron. Thomas E. Decarlo.2006. Sales Management. Coaching competency. Chapter 1 Pg. 13-14