Lee Iaccoca and his new vision for the Chrysler Corporation

Lee Iaccoca took the leadership role as Chrysler Corporation was in deep trouble. The company was facing years of losses and cost-cutting because the company was not competitive. The U.S. government helped out by giving them a much needed loan. Iaccoca took control by demanding better quality and streamlined development as eyes were on his company. Iaccoca was committed to fix the problem. Sales soon rebounded, morale sparked up, and Iaccoca soon had the money to pay the government back. The fact is that even leaders have a method and Iaccoca’s method was successful.
Reference: Jeffrey K. Pinto. 2007. Project Management- Achieving Competitive Advantage. Pearson. Chap. 4 Pg. 117

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