How can price-off offers help you?

A price off is a deal. Price offs are very useful in increasing store traffic and sales. Price offs can be referred to as offers or discounts that are seen in advertisement coupons. They provide many incentives for customers and can motivate shoppers to shop at a certain store.

Reference: Clow Baack. 2010. Integrated advertising, Promotion, and Marketing Communications. Chap10, pg. 324

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