At the age of 22 Paul Orfalea borrowed money to start a copying service near the University of California, Santa Barbara. Paul operated his business in a very small store, a store so small that he had to roll his coping machine out of the room onto the sidewalk. Kinko’s soon grew with almost 815 stores with partnership spanning to 130. Paul adopted the name Kinko’s because of his reddish curly hair. The fact that Paul faced partnership problems because many companies held the name but did not match forced the driving forces to regroup and come up with a corporate structure. Paul’s first methods of using partnerships that were not uniform almost got the company in trouble but with the regrouping of his team of business leaders he was determined to get it right. Kinko’s used the corporate structure to advance their future potiential in the market. The fact remains that regrouping and changing to a more favorable strategy can make a big difference in the building structure of many companies. Paul found something that worked.

Reference: Bovee Thill.2006. Business in Action. Pearson. Chapter 4. Pg. 91

In 2004 a historical film was released called Hotel Rwanda but the story has a lot to do with the power of a Business leader. When facing Genocide in 1994 Paul Rusesabagina was on the job at the hotel and had to face some impossible challenges. He had to direct a staff and bring people together to save lives in the event of war. Paul did not found the hotel but he became a leader when he did not expect it. It has always been a debate about if leaders are born or made. The fact is that there is divine nature in some cases in regards to leaders. Rwanda was worth nothing to politics but Paul as a leader helped this country be remembered. He used no bias but good will and the fact remains that business is a team effort that many times involve leaders believing in the impossible and when Paul’s back was against the wall he had to face the impossible and use many methods to save lives. The fact is that he did it and he made an impact on the lives he saved and to this day gives people hope when faced with the impossible. The fight was between the Hutu and Tutsi tribes and Paul was the manager of Sabena Hôtel des Mille Collines. Paul was Hutu which was the tribe leading the Genocide and his wife Tatiana was Tutsi. Paul as a Hutu did the impossible.

 Reference: Jimmy Wales. Dec 15,2005.http://en.wikipedia.org/wiki/Hotel_Rwanda#Historical_context. Wikipedia

Public Relation is an important part when managing a business. It requires that all employees have a voice within the work place and that they have someone to turn to. When an employee needs to know what it will take to get training or the like in regards to new positions on the work team public relations must manage this kind of ordeal. www.prsa.org is a very inclined site when it comes to public relations. PRSA was chartered in 1947 the organization provides professional development, sets standards of excellence and they maintain ethical standards by promoting the principles of ethics. The website has news for the public in regards to public relations case studies, they have many education opportunities, and they provide membership information. PRSA’s methods and facts are based on the process that the company uses to build businesses and professionals. The company exemplifies the e-market by providing ways to improve and provide public relations for all of its members.

Reference: Judy Strauss. Adel El-Ansary. Ramond Frost. 2006. E-Marketing. Pearson. Pg. 64                 

 The Public Relations Society of America. 2009. http://www.prsa.org/AboutPRSA/. About PRSA

Microsoft was established from 1975 to 1994 it started with William Henry Gates III leaving Harvard University and moving to Albuquerque, New Mexico where he would found Microsoft. Gates after gaining billions and being one of the world’s wealthiest men figured he would use his power for good. Good methods of business leaders have trickled down from his work. Gates has positioned computers to be in every home. He has donated large amounts of money to various scientific research programs better known as the Bill & Melinda Gates Foundation. The non-profit organization was founded in 2000 which gave Gates the incentive to step down from CEO to work full-time at the Bill and Melinda Gates Foundation. These types of acts can be seen as heroic due to the facts of goodwill. Gates utilized his power for the good of all mankind. Being a leader and an entrepreneur often requires good intentions. Gates is an example that it can be done while also impacting the world of computers.

Laurel Touby purchased the domain name www.Hireminds.com in 1998 for her job listing network. Her site began to thrive. She was charging $100 per ad from national clients. She purchased all of the domain names like hers and soon trademarked. The fact is that she grew her domain name because she started an online business. Purchasing an online domain name is an important part of growing your online business. The domain name can end in .com, .org, .net, or .gov each name depends on your organization and business purpose. Through Laurel’s methods the fact remains that any domain name can be successful with work. Laurel worked hard and was successful.
Reference: Steve Mariotti. 2007. Entrepreneurship-Starting and Operating a Small Business. Pearson. Chap 4, Pg. 94